Rice

Marketing

Marketing of Rice

Agencies for paddy marketing

Food Corporation of India.
State Agricultural Marketing Federation.
State Co-operative Societies.
Wholesale dealers, Rice millers
Retail Merchants.

Classification of paddy varieties as per Government norms

Central Government of India has earlier classified the paddy varieties into 3 grades namely,
Common variety which give short bold & long bold rice.
Fine variety which gives raise to medium slender rice.
Super fine variety which gives raise to long slender & short slender rice.
Common variety à Rice grain measures less than 6mm length.
Ratio of length & thickness is <2.5.
Fine Variety à Rice grain < 6mm length, ratio of length & thickness is in b/w 2.5 to 3 or rice rain length 4.5 mm with ratio of length & thickness as 2.0 to 2.5.
Superfine à Length of rice grain is <6mm & ratio of length and thickness is <3.0.
The grading of rice based on percent of full grain with number of brokens.
Premium grade à 95% full grain.
1st grade à 85% full grain.
2nd grade à 75% full grain.
3rd grade à 65% full grain.

Marketing Channel

Channel-Ià Producer à Middleman à Rice Mill à Wholesale à Retailer à consumer
Channel-IIà Producer à Commission agent à Rice miller à
Govt. Procurement à Fiar price shop à Consumer
Mill owners are required to surrender 33¯ % of the paddy hulled on their own account and dealers and traders 33¯ % in the farm of paddy or 23 kgs of rice for every quintal at prices fixed by the Government of India (GOI) under the Karnataka Rice Procurement (Levy) order of 1984.
Deputy Commissioners issue release certificates to dealers, traders, millers and transporters who produce grain voucher & issued by the FCI for the paddy procured levy, milled and delivered to the central pool.
Bonafide agriculturists and agricultural labourers are exempted from levy upto 4 quintals and one quintal of paddy respectively per month.
The target was to procure 2.5 lakh metric tonnes of levy rice at the levy procurement prices fixed by the Government of India in Kharif & rabi.
The target for each district has been fixed taking into consideration the estimated produce and the number of rice mills.
The Food Corporation of India (FCI) is the sole agent of the state govt. for the procurement of levy rice.
It is also the nodal agency for price support for coarse grains.
The Karnataka food and civil supplies Corporation and the Karnataka State Co-operative marketing Federation undertake support price operations as sub-agents of FCI for paddy and coarse grains.
The purchase of these commodities is limited to FAQ (Fair Average Quality) varieties when open market prices fall below the minimum support price fixed by Govt. of India.
Millers and dealers are required to deliver the levy rice in 50 kg jute bags confirming to ISI specifications.
Existing checkposts and other infrastructure at the state border are used by the Department of Food and Civic supplies to check whether the rice or paddy transported outside the state is levy free.

Index numbers of wholesale prices and percentage variation all – India & Karnataka

Commodity group	Monthly average All India		% Variation October over March 99
Commodity group	March 99	Dec 99	All India	* Karnataka
Rice	421.1,	461.8	9.67	6.30

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Karnataka

Rice

About Rice

History

Morphology and Growth

Rice Management

Services Overview

The key services offered by Ikisan are:

System study, design and development of IT enabled solutions and services for the agri sector.

Execution of rural IT enabled projects on BOT/BOOT/Turnkey basis.

Development, Customization and Deployment of Ikisan's IPR protected software applications.

Providing support services and best management practices for augmenting the marketing development efforts of the groups agricultural input companies (NFCL and NACL).

Development and Dissemination of best practice and information though a unique multi lingual knowledge website for the agri sector.

Some of the key customers/partners that benefit significantly from our work include are Electronics Corporation of India Ltd, State Agricultural Marketing Boards, Central Research Institute for Dryland Agriculture, Tamil Nadu, Centre for Development of Advanced Computing, Motorola Mobility (GOOGLE) etc.

As highlighted earlier Ikisan provides significant support to the market development and marketing efforts of NFCL and NACL by providing best practices and information across the agricultural input value chain - weather, soil, seeds, fertilizers, water, pesticides, output prices etc. that have enabled the companies to develop deep customer relationships and in turn enable them to grow above market growth rates. Recently example in fertilizers includes the development of Customized Fertilizer Grades (for NFCL across India that are crop and location specific have not only reduced the current consumption of fertilizers of farmers but have significantly enhanced crop yields and farmer incomes) that are expected to add significant revenues to the company.

Currently, agriculture value chain is driven by technical expertise. However, there is a lack of adequate Management knowledge and skills amongst the professionals. Therefore, Ikisan and XLRI, Jamshedpur have jointly developed an Agri Business Management Program for Agri-professionals and students. Ikisan provides the domain expertise while XLRI provides pedagogy. This program is a combination of virtual learning and campus based module at XLRI, Jamshedpur. This program has been highly appreciated.

Intellectual Property Rights for many software applications such as Field Manager, Vyapar, Mandi, Quick Solutions Systems, Management Time Table, Agri Information System and Agrecommerz belong to Ikisan. A significant recent development in this area is the introduction of Weather Based Crop Insurance. This entails setting up of Automatic Weather Stations, which provide dynamic village-level data essential for settlement of weather based insurance claims.