Redgram Marketing

Availability of Pigeon pea, Growth in production during the last 20 years has been adequate to maintain the daily availability of pigeonpea at slightly less than 10g. percapita for Indias' rapidly growing population. In contrast the availability of pulses per capita has steadily fallen from nearly 70g day-1 in 1960 to lower level of 30g day-1 in 1980. Marketed Surplus PigeonPea is regarded as a crop mainly grown for home consumption - Estimates of marketed surplus vary considerably. The estimated marketable surplus may be 60-76% in the major pigeon pea producing states. Records of pigeon pea sales by panel of farms in districts in A.P(composite) and Maharashtra indicate that pigeon pea sales are highly variable. Market Channels And Price Determination Pigeon Pea dhall is the dominant form in which pigeon pea is sold to consumers, and the only form of pigeon pea marketed in India. In small mills yield ranges from 50-82% with mean as 62% In large mills yields are higher with a mean of 71% and they range from 60-85%. Processing Pigeonpea yields 3 grades of dhall. 40-50% is of the best grade obtained from the first rolling. Second rolling yields 35-40% of the second grade dhall. Lowest grader is 10-15% obtained from the immature deformed or damaged pods. Third Grade dhall not usually sold separately but mixed with 2nd grade dhall. Pigeon pea is sold directly by farmers in rural assembly market, or to middle men. Local dhall millers are either supplied by middle men or procure from local market. About 30% of the Pigeon pea trade goes directly to local dhall mills. Whole sale traders supply material to urban dhall millers. Retailers distribute dhall from millers to consumers. In regulated assembly markets prices are determined in open, ascending-bid auctions for fully displayed lots. Lots are ungraded and their sizes vary. Buyers can inspect lots before auction sellers are not required to sell lots offered at auction and many privately negotiate the sale of lots withdrawn from auction. Marketing Problems Reduntant middleman Prices plummeting after harvest Absence of grades and standards Improperly planned production and procurement. Information on area, production, price, farm retention, and marketable surplus are not available to the farmers. Top

Telangana

Redgram

About Redgram

History
Morphology

Redgram Management

Services Overview

The key services offered by Ikisan are:

System study, design and development of IT enabled solutions and services for the agri sector.

Execution of rural IT enabled projects on BOT/BOOT/Turnkey basis.

Development, Customization and Deployment of Ikisan's IPR protected software applications.

Providing support services and best management practices for augmenting the marketing development efforts of the groups agricultural input companies (NFCL and NACL).

Development and Dissemination of best practice and information though a unique multi lingual knowledge website for the agri sector.

Some of the key customers/partners that benefit significantly from our work include are Electronics Corporation of India Ltd, State Agricultural Marketing Boards, Central Research Institute for Dryland Agriculture, Tamil Nadu, Centre for Development of Advanced Computing, Motorola Mobility (GOOGLE) etc.

As highlighted earlier Ikisan provides significant support to the market development and marketing efforts of NFCL and NACL by providing best practices and information across the agricultural input value chain - weather, soil, seeds, fertilizers, water, pesticides, output prices etc. that have enabled the companies to develop deep customer relationships and in turn enable them to grow above market growth rates. Recently example in fertilizers includes the development of Customized Fertilizer Grades (for NFCL across India that are crop and location specific have not only reduced the current consumption of fertilizers of farmers but have significantly enhanced crop yields and farmer incomes) that are expected to add significant revenues to the company.

Currently, agriculture value chain is driven by technical expertise. However, there is a lack of adequate Management knowledge and skills amongst the professionals. Therefore, Ikisan and XLRI, Jamshedpur have jointly developed an Agri Business Management Program for Agri-professionals and students. Ikisan provides the domain expertise while XLRI provides pedagogy. This program is a combination of virtual learning and campus based module at XLRI, Jamshedpur. This program has been highly appreciated.

Intellectual Property Rights for many software applications such as Field Manager, Vyapar, Mandi, Quick Solutions Systems, Management Time Table, Agri Information System and Agrecommerz belong to Ikisan. A significant recent development in this area is the introduction of Weather Based Crop Insurance. This entails setting up of Automatic Weather Stations, which provide dynamic village-level data essential for settlement of weather based insurance claims.