Coconut

Marketing

Marketing of coconut, copra and coconut oil is mainly in the hands of private traders in Tamil Nadu.
Co-operative organisations and Government agencies have also entered the field of processing and marketing of coconuts.
The coconut Development Board is marketing limited quantity of coconut oil and non-traditional coconut based products through its sales counters.
The Government agencies intervene in the market in times of price crash by procuring copra at the support price fixed by the Government of India.

Coconut pricing

The coconut based economy in the country is dependent on a single commodity i.e., coconut oil.
The prices of coconut and copra are arrived at based on the ruling price of coconut oil.
The price of oil is subject to wide fluctuations depending on the demand and supply, availability of substitute oils and fats etc.
The Government of India fixes the support price for milling copra and ball copra to avoid fall in prices.
Current market price : Tender coconut : Rs. 4-6 per nut, Coconut : Rs. 3 per nut, Coconut oil: Rs.60/= litre.

Copra procurement in Tamil Nadu

The Assistant Director of Agriculture, Department of Agriculture, Government of Tamil Nadu in different districts/areas where coconut is largely cultivated are issuing identification cards to the coconut farmers.
After proper verification and certification by the officials of the Department of Agriculture and Revenue Department the farmers are entitled to sell the copra to National Agricultural Co-operative marketing Federation (NAFED) (Government of India) through TANFED (Tamil Nadu Agricultural Federation).
NAFED procures copra from the farmers through TANFED which is assisted by other co-operative marketing societies in Tamil Nadu.
The coconut farmers sell their dried copra to the NAFED.
Quality and quantity of the copra is verified by the NAFED officials.
Currently the copra is being procured by NAFED at six different places viz., Pollachi, Udumalpet, Palladam, Thiruppur, Avinashi and Kinathukadavu in Coimbatore district.
At present NAFED procures copra @ Rs.3250/= per quintal in Tamil Nadu.

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Tamilnadu

Coconut

About Coconut

History

Morphology and Growth

Coconut Management

Services Overview

The key services offered by Ikisan are:

System study, design and development of IT enabled solutions and services for the agri sector.

Execution of rural IT enabled projects on BOT/BOOT/Turnkey basis.

Development, Customization and Deployment of Ikisan's IPR protected software applications.

Providing support services and best management practices for augmenting the marketing development efforts of the groups agricultural input companies (NFCL and NACL).

Development and Dissemination of best practice and information though a unique multi lingual knowledge website for the agri sector.

Some of the key customers/partners that benefit significantly from our work include are Electronics Corporation of India Ltd, State Agricultural Marketing Boards, Central Research Institute for Dryland Agriculture, Tamilnadu, Centre for Development of Advanced Computing, Motorola Mobility (GOOGLE) etc.

As highlighted earlier Ikisan provides significant support to the market development and marketing efforts of NFCL and NACL by providing best practices and information across the agricultural input value chain - weather, soil, seeds, fertilizers, water, pesticides, output prices etc. that have enabled the companies to develop deep customer relationships and in turn enable them to grow above market growth rates. Recently example in fertilizers includes the development of Customized Fertilizer Grades (for NFCL across India that are crop and location specific have not only reduced the current consumption of fertilizers of farmers but have significantly enhanced crop yields and farmer incomes) that are expected to add significant revenues to the company.

Currently, agriculture value chain is driven by technical expertise. However, there is a lack of adequate Management knowledge and skills amongst the professionals. Therefore, Ikisan and XLRI, Jamshedpur have jointly developed an Agri Business Management Program for Agri-professionals and students. Ikisan provides the domain expertise while XLRI provides pedagogy. This program is a combination of virtual learning and campus based module at XLRI, Jamshedpur. This program has been highly appreciated.

Intellectual Property Rights for many software applications such as Field Manager, Vyapar, Mandi, Quick Solutions Systems, Management Time Table, Agri Information System and Agrecommerz belong to Ikisan. A significant recent development in this area is the introduction of Weather Based Crop Insurance. This entails setting up of Automatic Weather Stations, which provide dynamic village-level data essential for settlement of weather based insurance claims.